Client News, Did you know

Did you know? Spa Sense can devise a signature journey for your spa.

Posted on by Philippa Abbott
17
May

Did you know?

Spa Sense can devise a signature journey for your spa – Let your client’s experience be flawless from booking to check out.

 

Why should i have a signature journey?

  • This is the key to a successful spa business.
  • The correct and unhampered flow from guest arrival to check out is imperative
  • We need to ensure that this journey is smooth and offers the guest the ability to relax and unwind from the moment they step into the spa to the moment they leave.
  • This is so essential and at the end of the day what we are here for – To ensure each and every guest experiences uninterrupted relaxation from start to finish.
  • We must always remember that not everyone is a regular ‘spa-goer’ and a lot of your clients will be having their 1st spa experience and do not know what to do and not to do.

But how do I develop the journey so that I can ensure my clients get the whole picture?

This is where we come in.

We will assist you with all the following;

  1. We will develop YOUR story and this will be carried through everything you do.
    1. In the definition of your brand
    2. Your brand promise
    3. We assist you in deciding what you are going to use to tell the story
    4. We will always remember 5 sense engagement – sight, smell, taste, hear, touch and figure out how we are going to use these elements of the journey to engage each one of the senses.
  2. We will document all your goals and objectives.
    • We have now established who you are and
    • You know now what you want to use to tell your clients your story
    • Next you need to establish why you are doing this.
  3. We will then get everything together and implement all your changes.
  4. We will train your staff to ensure all the goals and objectives are met.
  5. We will show you how to measure progress and feedback.
  6. We will show you how to manage the outcomes of the feedback.

These are all the Key Touch Points we will incorporate;

These are areas where our guest engages with where we can incorporate our story and to really boost and drive our brand into their hearts and memories and therefore achieving our objectives.

  1. Telephone and email etiquette
  2. Reception protocols and welcome rituals
  3. Retail ethos
  4. Spa facilities
  5. Change rooms
  6. Refreshment stations
  7. Opening and closing rituals

Interested? call us now on 0116160833 / 25 or email Philippa

Philippa Abbott

I qualified as a Somatologist in JHB in 2001. I began my career in the spa industry working on cruise ships for Steiner Transocean. I furthered my studies on my return to SA qualifying in advanced make up and special effects. I then moved to London where I worked in 2 of the most prestigious spas. I acquired knowledge in all aspects if the spa business and moved quickly from hands on therapy to part of the management team. When I finally came back to South Africa to settle for good I joined the management team of the Spas of Distinction where I grew my skill set even further and established a professional network throughout the South African Spa Industry. It is here where my roots are now deep seated and where I will remain for good. I started Spa Sense in 2010 and we have grown from strength to strength every year since then; forming key relationships with all the industry specialists. I head up the consultancy division of Spa Sense and run many of our training courses including Front Office, SOPs and Spa Sales and Retail. I also oversee our recruitment division making sure that all my clients and candidates expectations are always exceeded by the level service they receive from my team. I am incredibly passionate about what I do and hope I remain blessed enough to be in this exciting industry forever. This blog is a place I can share my views and experience so I hope you enjoy the articles and find them useful enough to use in your business.