Every where you look these days it just nails nails nails, from mani cams at the all the big awards ceremonies to caviar nail art! You are not a celeb these days if you do not have designer nails to boot! Everyone is talking about Anne Hathaways’ L’Oreal nails, “Get the look”. The internet is teaming with images of her white nails with a beautiful black butterfly on the middle and ring fingers especially highlighting her magnificent engagement ring.
I am constantly asked by male friends…”why is your ring finger and big toe painted differently to the rest?”. It’s just fashion boys…and nowadays you can have the best Jimmy Choo peep toes but if your toenails aren’t lacquered with the most up to date polish or nail art; you are not quite there yet.
Other new editions to look out for are the new Mariah Cary range by OPI, oh so sparkly; and the new “Loubourin Nails” look where the underneath of the nail is pained red and the top side black, so you have a stiletto vibe going on!
Make sure your technicians are checking what’s happening overseas and they can carry out the latest looks because your customers will asking for them! Encourage them by having the necessary tools and products too; this is a great way for them to be more interactive with their clients and have more fun in their treatments. You can charge extra for the add-on service so you will be driving spends up on one of your lowest grossing services. Apart from all this it’s a fabulous way of marketing your business for free. It’s a talking point for your clients and they’ll be promoting your business everywhere they go.
So happy nail painting all, have fun with it and put an extra spring in your clients step!